Welcome to the team Nilufer!

We are delighted to announce the new hire of Account Executive Nilufer Aumeerally following a period of continued growth.

Nilufer joins us following the completion of her university studies and a recent placement at The Guardian. As part of this Podcasting and Video/Audio Storytelling Positive Action Scheme internship, Nilufer worked across the newsroom and the multimedia department, pitching ideas and seeing how daily news podcasts are produced and published.

Her appointment reflects a core part of our ongoing strategy to recruit and nurture as many trainees and entry-level professionals as possible, recognising how difficult it is for ambitious talent to get a foot in the door and start their career in the communications industry.

Our expansion follows the recent launch of our Brand Visibility Tool. The new service was developed as we see an increasing number of brands looking for strategic guidance on how they show up and rank in AI-generated summaries.

This latest hire marks a significant milestone for us, after launching earlier this year with a mission to help businesses create communications that not only perform and reach business objectives but also make people feel good. The addition of Nilufer continues an exciting growth trajectory for us after enjoying a successful launch, working with over 24 businesses across PR, social media, and events.

Founder, Chris Batchelor, said: “We feel incredibly lucky to have Nilufer join us, especially given her fantastic background and recent experience at The Guardian. Breaking into the communications industry is really difficult for people seeking to start their careers at the moment, and we are passionate about changing that by creating as many opportunities for trainees and junior talent as we can. It’s been a brilliant year for Feel Good Comms. We’re already working with some incredible brands and delivering fantastic results for our clients. Between moving into our new office at Clockwise in Leith, expanding the team, and launching our Brand Visibility Tool to help clients navigate the new AI landscape, we’re only just getting started and excited to see what the future holds.”

To find out more about the agency, its new Brand Visibility Tool, and other roles, visit: www.feelgoodcomms.com