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“How do we get included in AI overviews?”
Since launching Feel Good Comms, the number one question we’ve been asked in meetings is: “How do we get included in AI overviews?” Research indicates generative AI search results now influence over 40% of brand discovery for both B2B and B2C brands. As platforms like Google AI Mode become the primary lens through which we explore the world online, the blue links on Google pages are starting to take a backseat to the quick roundups that AI produces, that users now (rightly
22 hours ago2 min read


Week one of Feel Good Comms and we're making front page news
What a first week it was at Feel Good Comms. We celebrated a major milestone: landing a front cover for the talented portrait artist, Joe Capps. When Joe reached out to us regarding his appearance on Portrait Artist of the Year , where he painted singer and songwriter Jacob Collier, we knew we had a great story to tell. While seeing our clients in print is always a proud moment, our primary focus has always been about building genuine momentum. We are thrilled that Joe has be
3 days ago1 min read


Why We’re Launching the Edinburgh Feel Good Index
Feel Good Comms is built on a simple belief: the best businesses are the ones that make the world genuinely happier. As we launch our Leith based agency, we are dedicated to proving that high level PR and strategic communications shouldn’t be out of reach for the independent creators and local businesses that make Edinburgh. Whether it’s landing a front page story for a local artist or helping a small business build sustainable momentum, our mission is to provide affordable,
6 days ago1 min read


Why we believe finding your "Feel Good Factor” is the ultimate competitive advantage
At Feel Good Comms, we believe that communication isn’t just a nice to have, it’s a must have. Silence isn't a strategy, it’s a missed opportunity. Research from Cision shows that businesses using PR see an average 50% increase in brand visibility within the first six months alone. Communication is the bridge between your product and your target audience, and building that bridge is the first step for lasting success. Beyond just "being seen," strategic communication is about
Jan 72 min read


Feel Good Case Study: Launching Dan Batchelor and Jack Palmer: A New Order
At Feel Good Comms, we are Scotland's newest communications agency built on a belief: that the best brands make the world genuinely happier. We help brands become the catalyst for that feel good moment, and there’s no better feel good story than helping a passionate teacher and first-time author inspire thousands of young readers. Challenge The book market is fiercely competitive. Our challenge was two-fold: to launch author and teacher Dan Batchelor's debut novel, Jack Palme
Nov 18, 20253 min read


Sharpening our skills in low light
At Feel Good Comms, we have a genuine love for discovering new acts and supporting independent venues. These spaces, like Edinburgh’s iconic The Cabaret Voltaire, are perfect for discover up and coming artists. For us, it's also a fantastic chance to put our content capture skills to the test, especially in challenging low-light conditions. Capturing the dynamic atmosphere of live music requires speed, precision, and the right gear. We were excited to catch First Time Flyers
Nov 18, 20251 min read


New Edinburgh agency ‘Feel Good Comms’ launches to help brands spread positivity and purpose
A new communications agency has launched in Edinburgh with a mission to help brands across the UK connect with their audiences through positive and purposeful storytelling. Feel Good Comms, founded by communications specialist Chris Batchelor, aims to bring a fresh approach to PR and brand communications, helping businesses create campaigns that not only perform but also make people feel good. The agency is also looking for people to join the team on its new journey and activ
Nov 17, 20252 min read
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