Why we believe finding your "Feel Good Factor” is the ultimate competitive advantage

At Feel Good Comms, we believe that communication isn’t just a nice to have, it’s a must have. Silence isn't a strategy, it’s a missed opportunity. Research from Cision shows that businesses using PR see an average 50% increase in brand visibility within the first six months alone. Communication is the bridge between your product and your target audience, and building that bridge is the first step for lasting success.

Beyond just "being seen," strategic communication is about protecting and growing your most valuable asset, your reputation. Data from MUSKLY suggests that a company’s reputation can account for up to 65% of its total market value. When you implement a dedicated PR strategy, the impact on your audience is clear, with 82% of businesses reporting higher customer engagement according to Sprout. 

However, we believe that standard PR is only the baseline. To truly thrive, you need "Feel Good" communication. It’s about more than just visibility; it’s about creating an emotional resonance that stays with your audience long after they’ve closed their browser, put their phone down, or finished reading the news. The power of a "favorite" brand is immense, with Marketing Dive reporting that most consumers would pay 25% more for the brands they truly love. When your communication is rooted in authenticity and joy, you move beyond a simple transaction and begin building a community of loyalists.

Ultimately, the "Feel Good" factor is what makes a brand bulletproof. When a brand is perceived to have a strong sense of purpose, consumers are 4x more likely to purchase and 6x more likely to defend that brand in a crisis (GlobeNewswire). At Feel Good Comms, we are dedicated to helping you find that purpose and share it with the world. No matter where you are in your journey, we believe that when your communication feels good, your business does good. Don't let your story go untold, and let's make sure it’s a story people want to believe in.