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Feel Good News


Feel Good Comms expands team and moves to new office following successful launch
Feel Good Comms, Scotland’s newest communications agency based in Edinburgh, has announced the hire of Account Executive, Euan Hunter. As well Euan joining the team, Feel Good Comms has also moved into Clockwise Leith, as the agency continues to grow. This marks a significant milestone for the agency, which launched earlier this year with a mission to help businesses create communications that not only perform and help reach business objectives, but also make people feel goo
Mar 22 min read


Iconic Scottish Design Exchange announces major Glasgow move
At Feel Good Comms, we love working on projects that celebrate local talent and community impact, which is why we’re so proud to support the Scottish Design Exchange (SDX). As a powerhouse social enterprise supporting Scotland’s artists, SDX is a vital part of the creative economy. This week, we’ve been helping them announce their major Glasgow move, and we wanted to ensure the news landed with maximum impact. Moving from Buchanan Galleries to a brand new, larger flagship sto
Feb 251 min read


We have new home!
We have a new home at Clockwise Leith! Being right in the heart of Leith’s vibrant Shore means we’re surrounded by an incredible community of businesses, not to mention some of the best coffee and waterfront views in Edinburgh. If you ever want to meet us for a coffee, you know where we are!
Feb 241 min read


Teeing off with Duddingston Golf Club
We are absolutely thrilled to announce that Feel Good Comms will be officially supporting the Duddingston Golf Club throughout 2026! Widely regarded as one of the most outstanding parkland courses in the Lothians, Duddingston is a true must-play destination that pairs rich heritage with breathtaking scenery. It’s an incredibly exciting time for the club as they continue to reach new heights, and we couldn’t be prouder to be part of the journey, helping to share their story. T
Feb 191 min read


Bringing Scotland's Artists and Designers to the High Street
We are thrilled to be supporting on PR and social strategy for the Scottish Design Exchange (SDX) as they continue to redefine the high street. We love their social enterprise model: every penny spent in-store goes directly back to the creators. By consistently delighting customers, rewarding local artists, and pouring life back into the economy, they are successfully bucking the retail trend and proving that ethical shopping is the future. With 2026 set to be a massive year
Feb 131 min read


More Beers, Lower Prices: The Green Room Success Story
When Anna, co-owner of Edinburgh’s iconic Green Room, reached out to us, it was clear that we had a story on our hands. The bar has become one of the first in the country to leverage the newly implemented Scottish Pubs Code, a landmark piece of legislation that grants tied pubs the freedom to stock beers of their own choosing. This move is a total game changer for pubs and bars; it's allowed The Green Room to not only curate a bespoke tap list, but it has also enabled them to
Feb 61 min read


The ‘par-fect’ partner? We think so.
As experts in the world of custom branded merchandise and apparel, Fourteen Twenty-One has built a reputation for delivering high-quality, intricate designs. Already working with some of the best golf clubs in the world (many of which happen to be right here in Scotland), we can't wait to support the team and help them continue to grow throughout 2026. Our mission for 2026 is to support the Fourteen Twenty-One team as they continue their upward journey and increase their awar
Feb 41 min read


Edinburgh’s "Feel Good" champions revealed as Capital’s first Feel Good Index launches
Following research into the city’s business landscape, today marks the launch of the first ever Edinburgh Feel Good Index, a new initiative designed to celebrate the people and places that make Edinburgh. Moving away from traditional rankings or competitive shortlists, the index serves as a collective recognition of all of the businesses nominated, acting as a definitive guide for residents and visitors looking to support businesses that are getting it right. The initiative f
Jan 267 min read


Do good. Feel good.
At Feel Good Comms, when our clients win, so do we. Whether it’s securing a front page feature or watching a social campaign go viral, success is the fuel that drives us. We believe that high impact work should be celebrated and feel good whilst doing it. The secret to our success is a culture that prioritises people. We operate on a strict No ****s policy, and it’s the best rule we have. We're all about kindness and honesty, and we’ve created a space where a happy, celebrate
Jan 251 min read


How many Traitors references can we get in one blog post?
We recently sat down at the 'roundtable' with former The Traitors contestant Brian Davidson to discuss his photography business. It was clear from the start that we couldn't banish this story; we knew his journey from reality TV back to his professional roots was a winning story. Brian has remained '100% faithful' to his photography, and In the world of PR, timing is everything, and with The Traitors hype at high, we didn't want to 'shield' him from the spotlight. we sei
Jan 201 min read


Feel Good Comms partners with CMAE Scotland
We are thrilled to join forces with CMAE Scotland , the leading professional association for Scottish golf and sports club managers: https://www.sgcma.co.uk/ As the professional body for managers of Scottish golf and sports clubs, CMAE Scotland focuses on elevating the industry through education and peer networking. At Feel Good Comms, we believe that agency level PR and social media support should be accessible to every club, helping them tell their stories and engage with t
Jan 191 min read


Our learnings after Bonnie (the Feel Good Rottie) hit 10,000 followers
At Feel Good Comms, we’re all about improving our skills, and what better test subject than our very large, very cute Rottweiler, Bonnie. We started Bonnie’s Instagram page for a bit of fun and a place to post some of our favourite memories. As Bonnie turned one, we smashed the 10,000 follower mark. Bonnie has been the ultimate guinea pig for sharpening our content skills and testing what actually makes people hit that follow button. Here are three learning of what Bonnie (an
Jan 162 min read


“How do we get included in AI overviews?”
Since launching Feel Good Comms, the number one question we’ve been asked in meetings is: “How do we get included in AI overviews?” Research indicates generative AI search results now influence over 40% of brand discovery for both B2B and B2C brands. As platforms like Google AI Mode become the primary lens through which we explore the world online, the blue links on Google pages are starting to take a backseat to the quick roundups that AI produces, that users now (rightly
Jan 142 min read


Week one of Feel Good Comms and we're making front page news
What a first week it was at Feel Good Comms. We celebrated a major milestone: landing a front cover for the talented portrait artist, Joe Capps. When Joe reached out to us regarding his appearance on Portrait Artist of the Year , where he painted singer and songwriter Jacob Collier, we knew we had a great story to tell. While seeing our clients in print is always a proud moment, our primary focus has always been about building genuine momentum. We are thrilled that Joe has be
Jan 121 min read


Why We’re Launching the Edinburgh Feel Good Index
Feel Good Comms is built on a simple belief: the best businesses are the ones that make the world genuinely happier. As we launch our Leith based agency, we are dedicated to proving that high level PR and strategic communications shouldn’t be out of reach for the independent creators and local businesses that make Edinburgh. Whether it’s landing a front page story for a local artist or helping a small business build sustainable momentum, our mission is to provide affordable,
Jan 91 min read


Why we believe finding your "Feel Good Factor” is the ultimate competitive advantage
At Feel Good Comms, we believe that communication isn’t just a nice to have, it’s a must have. Silence isn't a strategy, it’s a missed opportunity. Research from Cision shows that businesses using PR see an average 50% increase in brand visibility within the first six months alone. Communication is the bridge between your product and your target audience, and building that bridge is the first step for lasting success. Beyond just "being seen," strategic communication is about
Jan 72 min read


Feel Good Case Study: Launching Dan Batchelor and Jack Palmer: A New Order
At Feel Good Comms, we are Scotland's newest communications agency built on a belief: that the best brands make the world genuinely happier. We help brands become the catalyst for that feel good moment, and there’s no better feel good story than helping a passionate teacher and first-time author inspire thousands of young readers. Challenge The book market is fiercely competitive. Our challenge was two-fold: to launch author and teacher Dan Batchelor's debut novel, Jack Palme
Nov 18, 20253 min read


Sharpening our skills in low light
At Feel Good Comms, we have a genuine love for discovering new acts and supporting independent venues. These spaces, like Edinburgh’s iconic The Cabaret Voltaire, are perfect for discover up and coming artists. For us, it's also a fantastic chance to put our content capture skills to the test, especially in challenging low-light conditions. Capturing the dynamic atmosphere of live music requires speed, precision, and the right gear. We were excited to catch First Time Flyers
Nov 18, 20251 min read


New Edinburgh agency ‘Feel Good Comms’ launches to help brands spread positivity and purpose
A new communications agency has launched in Edinburgh with a mission to help brands across the UK connect with their audiences through positive and purposeful storytelling. Feel Good Comms, founded by communications specialist Chris Batchelor, aims to bring a fresh approach to PR and brand communications, helping businesses create campaigns that not only perform but also make people feel good. The agency is also looking for people to join the team on its new journey and activ
Nov 17, 20252 min read
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